DIGITAL BY NAME
DIGITAL BY DEFAULT
For some reason, once I have a general idea about the project and have given myself time to think about what effect I'd like to achieve in, then I simply love starting with logo design, if I have an oprion. I wouldn't bore you with literally hundreds of tries and test design, so there you have it. The DBD logo with a capital D. Looks simple, but there's much more to the idea thank you'd think. Enjoy!
DIGITAL
TRANSFORMATION
ANALOGUE INFORMATION TRAVELS THROUGH I/O MODULE AND GETS CONVERTED TO A DIGITAL SIGNAL EXPRESSED IN BINARY. BINARY CODE SYMBOLIZES DIGITAL TRANSFORMATION.
DESIGN BASED ON UNITS OF MEASURE FOR DIGITAL DATA
BIT IS TYPICALLY DEFINED AS THE INFORMATION ENTROPY OF A BINARY RANDOM VARIABLE THAT IS 0 OR 1.
BYTE IS A UNIT OF DIGITAL INFORMATION THAT MOST COMMONLY CONSISTS OF EIGHT BITS (BINARY NUMBER). IT’S ALSO THE SMALLEST ADDRESSABLE UNIT OF MEMORY IN THE MAJORITY OF COMPUTER ARCHITECTURES.
POWERS OF TWO ARE COMMON IN COMPUTER SCIENCE. TWO TO THE POWER OF N, WRITTEN AS 2N, IS THE NUMBER OF WAYS THE BITS IN A BINARY WORD OF LENGTH [ N ] CAN BE ARRANGED.I.E., 28 = 256 IS A NUMBER OF VALUES REPRESENTED BY THE 8 BITS IN A SINGLE BYTE.GRIDS AND UNITS IN THIS PROJECT ARE DESIGNED TO FOLLOW THE SAME LOGIC, WITH THEIR CALCULATED VALUES CORRESPONDING TO VALUES COMMONLY USED IN THE DIGITAL WORLD (16, 24, 32, 64, 86, 1024....).
BYTE BASE GRID
THE KIBIBYTE IS A MULTIPLE OF THE UNIT BYTE FOR QUANTITIES OF DIGITAL INFORMATION. THE BINARY PREFIX KIBI MEANS 210, OR 1024; THEREFORE, 1 KIBIBYTE IS 1024 BYTES. BASED ON THAT, I’VE DEVELOPED BYTE - BASED GRIDS, STARTING WITH A BASE OF (32 X 32) = 1 KIB.NOTE, THAT ALL VALUES BELOW ARE POWERS OF 2.
THE BYTE - BASED GRID CAN BE CREATED FOR ANY NATURAL NUMBER "N", ACCORDING TO THE FOLLOWING FORMULA:
WHAT'S MORE, AS TWO TO THE POWER N, WRITTEN AS 2N, IS THE NUMBER OF BITS IN A BINARY WORD OF LENGTH [N]. AND BECAUSE EACH CELL OF THE CREATED GRID CORRESPONDS TO 1 BYTE, PROJECTS BASED ON THIS GRID ACQUIRE A DIGITAL MEANING, OR RATHER, A UNIQUE DIGITAL DIMENSION. GUIDED BY THESE PRINCIPLES, I DESIGNED THE DIGITAL BY DEFAULT IDENTITY, IN WHICH ASSETS‘ DIMENSIONS ARE EXPRESSED AS THE POWER OF 2.
THE RIFT IN THE DIGITAL UNIVERSE
I DECIDED TO CHOOSE THE "RIFT" FONT AS THE BASIC FONT FOR THE HEADERS. IT’S A TALL, GEOMETRIC TYPEFACE ROOTED IN THE SQUARE-SANS GENRE, WHICH PERFECTLY FITS IN THE SQUARENESS OF MY BYTE - BASED GRIDS. AS RIFT'S DESIGN WAS HEAVYLY INFLUENCED BY SCI-FI, IT HELPED ME REFLECT THE TECHNICAL, DIGITAL, AND FUTURISTIC FEEL OF THE DESIGN.LATO, A SANSSERIF FONT WAS USED FOR MAIN BODY TEXT. ITS CLASSICAL PROPORTIONS GIVE THE LETTERFORMS HARMONY AND ELEGANCE, WHILE THE STRONG STRUCTURE PROVIDES STABILITY AND SERIOUSNESS.
LOGO DESIGN
LOGO INSPIRATION:
1. BINARY DIGITS AND BINARY CODE
2. ANALOG TO DIGITAL SIGNAL CONVERSION
3. UNITS OF MEASURE FOR DIGITAL DATA
4. DIGITAL TLD: .IO
5. ON/OFF POWER SYMBOL
DIGITAL BY DEFAULT LOGO: UNIVERSAL DIMENSIONS ON BYTE - BASED GRIDS :
THE SPECTRUM OF
DIGITAL TRANSFORMATION
JUST AS TRIANGULAR PRISMS ARE USED TO DISPERSE LIGHT, AND HELP CREATE A MORE UNDERSTANDABLE IMAGE, DIGITAL BY DEFAULT ASSISTS BUSINESSES WITH IMPLEMENTATION OF DIGITAL TECHNOLOGIES BY SPLITING THE TRANSFORMATION PROCESS INTO 5 STAGES, EACH REPRESENTED BY A DIFFRENT COLOUR OF THE SPECTRUM.
